VE shows charity support
Multiple Vision Express launches a new charitable foundation which includes partnerships with six sight-related charities
Established in March, the multiple’s Foundation formalises its partnerships with a number of charities including Alzheimer’s Research UK, the Childhood Eye Cancer Trust (CHECT), the International Glaucoma Association (IGA), the Macular Society, Stroke Association, and Temple Street Children’s Hospital in Ireland.
The Foundation will ensure that staff at the multiple are better equipped to direct patients to further support, while the charities benefit from nationwide fundraising by Vision Express at specific points in the year. It will also help provide specialist training for Vision Express optometrists in how to detect, manage and advise patients who present any symptoms relating to the conditions with the charities focus on during consultations.
CEO of Vision Express, Jonathan Lawson, commented: “With almost 400 stores and over 4,000 employees, Vision Express makes a significant difference to the communities we operate within and the organisations we choose to support.”
The Foundation is launched as Vision Express marks the one year anniversary of its ‘Vision. Taken Seriously’ initiative.
Mr Lawson added: “As part of our commitment to ‘Vision. Taken Seriously’, and as a responsible and caring optical retailer, we’re delighted to be expanding our charity support to partner with a selection of healthcare charities which have touched the lives of Vision Express customers and teams.
“We look forward to bringing them to the heart of the customer experience, helping raise awareness of these conditions, providing support to those affected and driving donations through in-store and company-wide initiatives.”
The decision to establish the Foundation was made following the multiple’s successful collaboration with the CHECT which has seen it selected as its nominated charity partner since 2010.
Over the last four years, Vision Express has raised over £300,000 for the CHECT which is used to help support families affected by rare eye cancer retinoblastoma (Rb).
Chief executive of CHECT, Joy Felgate, said: “We are extremely grateful for the ongoing support we receive from Vision Express. The relationship has been truly transformative for the charity. The public awareness of this childhood cancer and of the charity achieved through its incredible commitment has far exceeded our expectations and had an immense impact on what we have achieved for the children and families we support.”