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Eyewear for all
OT looks at launches across optics including new ranges for children, lightweight materials, and personalised styles
1 min read
Stepper Eyewear
22 March 2024
1
Tradition and innovation
Spectacles
The ‘SI-30092’ is made of a lightweight and flexible TX5 material, while the company suggested that the use of plastic and titanium enhance comfort, durability, and longevity.
The frame is available in two colours: raspberry and ocean.
Peter Reeve, managing director of Stepper UK, said: “Wearers can experience the best of both worlds as we seamlessly marry tradition with innovation.”
Kaleos
2
Playful frames
Sunglasses
The Kaleos x Hey design allows for multiple frame compositions on one body frame, which the companies suggest can create 1296 different sunglasses.
The collaboration was built on pillars of “playfulness, creativity, and infinite shapes,” with the frame design drawing inspiration from the colourful drawings of Hey.
Mikael Jansson
3
A bold campaign
Sunglasses
The collection, and associated campaign, centre themes of self-determination and confidence.
Included in the new line are frames made from Acetate Renew – composed of bio-based and recycled materials – while lenses are made of either bio-based nylon or Tritan Renew, a plastic made from recycled materials.
The styles are offered in solid colours or shades of Havana, with metal embellishments that form the Boss stripes.
The campaign features British singer and actress, Suki Waterhouse, Italian tennis player, Matteo Berrettini, and South Korean actor, Lee Minho.
DeRigo/Lozza
4
Silver screen star
Sunglasses
In the film, which tells the story of the 1983 rally race between Audi and Lancia, the protagonist Cesare Fiorio (played by Riccardo Scamarcio) wears ‘Zilo 2.0 (SL4330.’
The iconic Lozza model was restyled for the film into a contemporary design.
Barbara De Rigo, chief marketing officer of the De Rigo Group, commented: “The historical bond of our Lozza brand with the world of art and Italian excellence is once again renewed in this partnership with the world of cinema.”
The style is available in four colourways.
Dibble Optical
5
Comfort and confidence
Spectacles
The range has been specifically designed to meet the needs of children with Down syndrome or with lower, flatter, or wider bridges.
The bridge is made from memory metal for flexibility and durability.
Comfort and confidence are a focus of the collection, aiming to provide a “snug and stable fit” with lower nose pads and extended end pieces.
The Soft-Touch multi-action sides have interchangeable short and long options.
And don’t miss this...
Low vision aids
OrCam Technologies
OrCam Technologies has introduced an interactive artificial intelligence (AI) assistant to its OrCam Read 3 device.
The OrCam Read 3 handheld reading device features a magnifier and is designed to support people with vision loss or reading fatigue.
The first-to-market AI assistant can summarise captured text or read the full text aloud.
The new feature includes a ‘Just Ask’ tool, which enables the user to ask questions related to the text being read, such as requesting a biography for a historical figure referenced in the text.
OrCam Read 3 leverages internet resources to fulfil the user’s request and provide information.
Silhouette showcase
Petra Kleis
Ørgreen Optics revealed its Danish Delight campaign, evoking “sophistication and intellectualism.”
In the Ørgreen Studios in Copenhagen, Petra Kleis worked with light and shadow to create the campaign, highlighting the silhouettes of the brand’s titanium and acetate collections.
The collection includes ‘Quantum High’ and ‘Havn,’ which celebrate craftsmanship and minimalism, the brand shared.
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