14 September 2023
Entries have opened for the Love Eyewear Awards, to be hosted at 100% Optical in February 2024.
The awards aim to celebrate eyewear, from independent and major designers, manufacturers and retailers.
A new category of Best Innovation has been introduced for the 2024 awards, in recognition of the 10th anniversary of 100% Optical.
Michelle Whitfield-Jones, senior marketing and brand manager of 100% Optical, said: “We’re really excited for the fourth edition of the Love Eyewear Awards. Over the years we have seen some incredible entries and a tough judging process to whittle down the best in each category.”
With 2024 representing a milestone in the show’s history, organisers are anticipating an exciting awards ceremony, with Whitfield-Jones sharing: “We’re very excited to see the entries that our brand new category will attract.”
“Our goal is always for 100% Optical to showcase the very best designs, products, research and innovation in the world of optics and eyewear, and our increasingly popular awards are the ideal opportunity to shine a light on all of these areas and more,” she continued.
Entries opened on 12 September and close on 4 December.
The shortlist will be revealed on 22 January, with winners announced on the 100% Optical catwalk on 24 February.
Registration for the show is open, with more details on the 100% Optical website.
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