100% Optical

EssilorLuxottica showcases Leonardo

OT  received a walkthrough of the education and training platform

Brand and product information, upskilling content and CPD-accredited education all in one place: EssilorLuxottica’s Leonardo platform has been designed to support independent optical businesses.

Stuart Graham, Leonardo training manager at EssilorLuxottica, gave OT a walkthrough of the key features of the platform, which he described as “more than an educational training tool,” at 100% Optical (25–27 February).

The home page displays shortcuts to different areas of the site, including spotlighted courses, a section with the most popular content in vision care, the catalogue, and certified programmes for specific job roles.

Graham explained that this section provides dedicated training paths for different members of the practice team, such as the front desk professional, eye care dispenser, or practice manager.

“If I own a practice and want to promote somebody to run that, it is very difficult, particularly for an independent, to find the training development needs for that person. We’ve developed that forum,” he said.

The catalogue area of the website is split into sections covering brands and products, vision care, sales excellence, business and development, people development, industry insights and EssilorLuxottica.

Through this section, practitioners can see the latest 2023 releases, gain an overview of a brand, or look at products in detail for information that ranges from the frame materials, to the inspiration behind it.

“The more a customer knows about the brand and the product, the easier it is for them to recommend and dispense,” Graham shared.

An area dedicated to vision care includes a variety of content provided from industry experts, key opinion leaders and internal speakers.

Describing the wealth of content on the platform, Graham advised: “It’s important to pick and choose what is most relevant and pertinent to your business.”

The platform also hosts sections focused on skills in sales and business development.

Discussing approaches to sales excellence, Graham highlighted content around style advice, sharing: “Going above and beyond the clinical excellence our customers have, somebody can be a style adviser so the patient gets a really exceptional level of treatment.”

On the business side, Graham explained that practices can struggle to determine how an optical business can connect with social media, and the platform has content exploring this, along with topics such as mentoring and mastering feedback.

The platform can host live webinar sessions and a space for CPD-accredited courses.

“We’ve tried to cover lots of angles within the Leonardo platform. It’s very comprehensive, and easy to navigate. Content is updated very regularly,” Graham said. “It is designed to support our independent customers’ business.”