Essilor launches lockdown training programme

Essilor Ltd. has launched a new online training programme to provide product training and digital marketing to upskill eye care professionals (ECPs) during the lockdown.

The webinars will cover topics such as how to use pay per click, social advertising and search engine optimisation when communicating with patients, even when not in physical contact.

Practitioners are encouraged to take part in the training, with monetary credits for their optical practice available on completion of each webinar. Essilor suggests a practice can earn up to £200 when all nine webinars are completed.

Commenting on the “enormous impact” the pandemic has had on personal and business lives, Tim Precious, managing director at Essilor Ltd, said: “We want our training and support programme to help guide them through this period of uncertainty and aid recovery afterwards.”

“By adding an incentive to the product training, we’re hoping ECPs will feel rewarded for taking part as they get back on their feet in these coming weeks and months,” he added.

A full schedule of virtual training, with new topics introduced, will be announced each week.

The webinars will run as part of a wider training and support programme, featuring CET training and resources, peer group discussions, remote marketing consultations, website and SEO analysis, and database profiling.

“Due to increased demand for CET, we’ve added additional sessions to our existing schedule to allow more ECPs to keep their accreditation on track,” Mr Precious said, adding: “We’ve also set up an instant messenger group to keep ECPs up to date with training opportunities, updates and news as we announce them.”

For more information, Essilor recommend contacting the customer services number at 01454 281281.