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Planting trees for charity

Positive Impact will plant a tree for every order made of its Glasklar lens cleaner

27 May 2019 by Andrew McClean

Positive Impact is supporting World Environment Day (5 June) with the launch of a new charity campaign from its Glasklar brand.

The supplier will plant a tree for every order made of its spectacles lens cleaner from the 5 June until the end of the year.

The company explained that the theme of this year’s World Environment Day, ‘beat plastic pollution,’ ties in with its own ‘refill not landfill’ message.

Digital marketing co-ordinator at Positive Impact, Ellie Jarman, said: “At Positive Impact, we try to be as environmentally-friendly as possible and are always looking at how we can do more. We also love to run charity campaigns, so this global scheme really inspired us. We know that patients return to the practice to refill their Glasklar bottles and this gives practitioners another reason to encourage them to do so.”

“We hope practices will really get behind this campaign and support us. Having more trees is good for all the people and animals on earth, as well as the environment,” she added.

The trees will be planted by the Earth Day Network in support of The Canopy Project, which is aiming to plant 7.8 billion trees, one for every person on earth, to celebrate the 50th anniversary of Earth Day in 2020.

The trees are being planted across the world, including the UK, to highlight that over 15 billion trees on earth are lost each year.

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