Social media services are launched for independents

Myers La Roche TMR announces free and paid-for tools to help practices maintain an active presence on Facebook and Twitter

The Myers La Roche team at Optrafair 2016

Myers La Roche TMR has launched a free tool to help independent practitioners maintain an active presence on social media.

The tool, called TMR Social, helps practitioners to schedule posts and plan their practice’s social media strategy. The free tool and also three paid-for social media services were launched at Optrafair (9–11 April, Birmingham NEC).

With the free aid, practitioners can include images and links to their company website. It also enables them to track statistics and features tips on improving the practice’s social media performance.

Myers La Roche managing director, Patrick Myers, told OT: “It is increasingly important that eye care professionals (ECPs) maintain an active presence on Twitter and Facebook.

“However, most practice owners are too busy and it's all too easy to let the intention of posting regularly slip. As a result, social media accounts decline and patients who are online drift away. To overcome this, Myers La Roche TMR has launched TMR Social – a free tool to help ECPs get back on track,” he emphasised.

In addition, the new service, Building Blocks, is offered for a one-off fee of £150, and means the company will create professional social media pages, congruent with the practice’s image. Alternatively, Myers La Roche TMR can clean up existing pages and get them “fit for purpose.”

The Next Level is an upgraded service for £55 per month, which facilitates two posts per week, with innovative content to ensure that the practice output remains consistent, relevant and regular, according to the consultancy company.

The Social Media Machine, for £75 per month, offers all the benefits of The Next Level, but daily instead of twice a week.

Myers La Roche TMR highlights that 72% of adult internet users have a social media account, 59% of the UK population (38 million) use Facebook, and 15 million people in the UK use Twitter every month. The company warns that 24% of Twitter users tweet complaints about service.
For the new free social media tool, practitioners can register and log on to the Myers La Roche TMR website, and for the paid-for services email Mr Myers at [email protected] or Dominic Watson at [email protected]