Practice interior design ‘heading towards the higher end of the market’

Practitioners are ‘wanting to push the boundaries of what is possible’ to differentiate, according to Lynx IDG

Practice interior after Lynx Interior Design Group revamp

Lynx Interior Design Group (Lynx IDG) is forecasting an increase in the number of refit projects it undertakes in 2016 that will move the practices involved further towards the higher end of the market.

The use of integrated, high specification lighting technology will continue to be built into frame displays. The company is highlighting that advances in this area will bring practice design options for the practitioner that were not previously possible.

Lynx IDG managing director, Mark Fantom, told OT: “The increase of LED lighting grows ever stronger and the clever use of programmable lighting, including colour change, means that dramatic and show-stopping interiors can be created as never before.”

He continued: “The added advantage of this technology – apart from incredible rendering of frame colours – is the ability to alter the mood in the practice at any time simply by pressing on a remote-controlled device.”

Turning to the use of materials in practice interior design, Mr Fantom said that again high end products, such as solid acrylic, quartz stone and exotic timber furniture “look set to be big news.”

“When used creatively in conjunction with each other, they offer amazing possibilities,” he highlighted.

Target demographic

Custom-designed and built interiors are created by the company, offering independent opticians the freedom to create a practice environment tailored to suit their target demographic.

Mr Fantom said: “The days of the ‘me too’ style of design and simply re-creating that which has been done to death over many years, are over – 2016 will see some of our most groundbreaking projects to date.”

“The mood among our clients is buoyant and they really want to push the boundaries of what is possible,” he explained, adding: “They want to be different, have a practice like no other and to change perceptions.”

He concluded: “This is what our ‘100% Custom’ scheme was originally conceived to do and practitioners seem to be heeding the message that differentiation is the key to success – at least the enlightened and proactive ones anyway.

“For those brave enough to make the change, embrace technology and push aside pre-conceived ideas, the future is looking very bright indeed.”

Lynx IDG will be exhibiting at Optrafair (9–11 April, Birmingham NEC) on stand F74. For more information, visit the company’s website.