Optometrist and dispensing optician, Amanda Danson, joins the board following five “very successful years” with the company.
As part of the restructure, Ms Danson joins the original shareholders, chairman Gary Vicary, and managing director, Neil Townsend, who will both continue on the board. Mr Townsend, who is celebrating 20 years with the business, remains in his role as managing director.
Mr Townsend said: “With over 25 years service at Birmingham Optical, Chris Tyler has played a major role in shaping the company we know today.
“An outstanding ambassador for Birmingham Optical and our distribution agencies, Chris has mentored Ms Danson and retires knowing he has left the company in extremely capable hands.”
Ms Danson has 35 years of experience in optical retailing, with 10 years in the corporate sector, and is currently studying for a PhD in ophthalmology.
Mr Townsend added: “Since Amanda joined Birmingham Optical in February 2011, she has advanced both clinical and professional excellence within the business and continues to grow the professional calibre of the team around her to support the latest developments in technology with the clinical excellence it deserves.”
The company’s team will support the advancements in technology coming through from its main distribution agencies, Nidek and Oculus, with both companies recently signing long-term contracts with Birmingham Optical.