CooperVision launches myopia management awareness initiative

The contact lens manufacturer’s three-month initiative aims to support practices in talking about myopia

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Contact lens manufacturer CooperVision has confirmed a three-month myopia management drive, during which it aims to support practices in discussing and recommending the topic with patients and parents.

The initiative, which runs from May to July, focuses on “getting myopia management underway, during the next school holiday.”

Across the three months, representatives from CooperVision’s business development team will be speaking to eye care practitioners (ECPs) to find out how they can best support practices in myopia management. CooperVision will be able to offer practices a range of training, while it also has experienced practitioners on-hand to assist ECPs.

To support the initiative, CooperVision has created a suite of downloadable resources designed to aid the whole practice team in being able to discuss myopia management with patients. These resources include content that can be used on social media as well as on practice websites.

Speaking about the campaign, a spokesperson for CooperVision told OT: “Summer is a key time for children’s eye tests in practice, and with the College of Optometrists’ myopia guidance change last summer it is important that myopia management conversations are top of mind.”

CooperVision’s ambition is that all myopic children and their parents have the opportunity to make an informed choice about myopia management.

For this, “communication is key,” the spokesperson said, adding: “At CooperVision we want to work in collaboration with ECPs to help make myopia management easy and enjoyable, and our resources have been designed with that in mind. Whilst the outcome of a child’s eye test may be a single vision spectacle dispense, myopia management offers a deeper conversation with parents and the opportunity for an ongoing myopia management treatment plan.”

For more information on the initiative, as well as to download a range of resources supporting the initiative, visit CooperVision’s website.