Acuvue Oasys with Transitions launches in the UK
The photochromic contact lens took over a decade to develop
The UK is the first market in Europe, the Middle East and Africa to launch the photochromic, two-week reusable contact lens, which took more than a decade to develop.
Director for the northern European cluster and general manager for UK and Ireland at Johnson & Johnson Vision, Jakob Sveen, said: “In Europe, 64% of those who stop wearing reusable contact lenses do so because of performance and comfort issues. Consumers are demanding more from their contact lenses beyond improved sight alone, which is what makes this contact lens so great.”
“We believe this technology will be a game changer for the health and eye care industries, giving contact lens wearers superior visual performance over any other contact lens on the market,” he added.
Johnson & Johnson Vision has partnered with British marathon runner Matt Rees to highlight how light affects eye and visual performance every day through events such as a taking members of the media on a run.