Johnson & Johnson Vision announces UK launch for photochromic contact lens
Acuvue Oasys with Transitions will be available in the UK before a wider launch across Europe, the Middle East and Africa
The company explained that the photochromic contact lens will be made available in Europe, the Middle East and Africa “soon,” with the UK being the first market to launch.
Director of Northern Europe and general manager of the UK and Ireland at Johnson & Johnson Vision, Giovanni Abruzzini, said the company is excited to launch the contact lens in the UK this year.
“Every day, we are exposed to harsh lights and UV rays, which has the potential to impact eye comfort and vision. We believe this technology will be a game changer for the health and eye care industries, giving contact lens wearers a seamless way to support eye protection and help manage the stress associated with everyday light conditions,” he explained.
Johnson & Johnson Vision will partner with online influencers and athletes in the UK to highlight how light affects their eyes every day and the benefits of the reusable two-week contact lens.
The company has also shared findings from a survey of 1047 people, which revealed how Brits feel their vision is affected by light.
The survey found that 70% of Brits are “bothered” by light, which can result in tired eyes, distraction and discomfort. However, only 34% said they have discussed this with an eye care professional.
Driving is the most common situation where people are affected by light (54%) followed by moving from dark to light environments (51%), such as leaving a cinema or shopping centre, the survey found.