Radio DJ and television personality Sara Cox has been revealed as the face of Johnson & Johnson Vision Care’s latest campaign.
The campaign for the contact lens manufacturer’s 1-Day Acuvue Moist Multifocal contact lenses aims to raise awareness of presbyopia and demonstrate how the contact lenses are “a great alternative to reading and varifocal glasses.”
Due to poor vision, Ms Cox said that in the past she has struggled with many daily tasks such as the doing the school run, working in the studio and keeping fit without her contact lenses. Getting older, Ms Cox became concerned that contact lenses might no longer work for her and she might have to get some reading glasses.
She explained: “Since turning 40, I noticed I was struggling to read the fine print on labels around the house. I thought I might have to get a small pair of spectacles, perhaps on a pearl chain around my neck – but that wasn’t necessarily the look I was going for. Multifocal contact lenses were recommended to me to try when I visited my optician.”
Having developed presbyopia, Ms Cox says that wearing Acuvue Moist Multifocal contact lenses help her “see clearly.”
“[They] have been brilliant for everything – they really have been life changing and it feels good not to be wearing glasses,” she said.