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100% worth it

Show marks its highest footfall to date as visitors enjoy the event

100% Optical

I doubt it will have escaped many people’s attention that 100% Optical took place at London’s ExCeL Exhibition Centre last weekend.

And I'm pleased to report it was a product-fuelled, education-packed success from both the exhibition floor and lecture stages.  

More than 8000 people flocked to the show, which is now in its fourth year. And with 120 CET points up for grabs and 175,000 different frames on display, as well as the latest OCT technology and business services on offer, there was plenty for the whole practice team. 

In terms of the exhibition hall, footfall was visibly high across the three days, with Sunday proving popular indeed as I weaved in and out of the crowds to reach my interviews. When I stopped to speak to new and returning visitors I was met with positive comments. “I’m really impressed by how vibrant the show is,” said one first-time DO delegate, while another returning visitor said that the variety of frames on offer had certainly made the visit a success. 

In terms of education, this year the AOP-organised programme extended to sessions that were designed to meet the needs of the whole practice team, including optical assistants. Lectures delivered by dispensing optician Sally Bates on communication proved interesting, as did sold out frames workshops.

On the first day of the show, Specsavers’ Doug Perkins also addressed a full theatre from the main stage about driving optometry forward, with a vision of optometrists enhancing their skills to deliver advanced eye care in the community.

It is his goal, he said, to ensure that 5000 optometrists undergo enhanced training and become MECS-accredited in the near future.

Until next year…

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