Frame of the Year 2018

Winner: International Eyewear, STORM LONDON ‘S564’

Innovation, quality, affordability and the connection with a recognised British brand are just a few of the reasons that differentiate ‘S564’ from its competitors. 

International Eyewear has worked closely with Storm London to develop eyewear that is perfect for both the practice and the patient.  Understanding that customers are often drawn to brands that they can trust, especially in difficult economic times, the ‘S564’ is a good value, high quality and well-designed products for dispensing opticians to offer to their customers.

A clear design signature of Storm London watches is to embrace, not hide, the inner dials and movements. International Eyewear wanted to echo this innovation and showcase the internal construction of its eyewear, so Storm ‘S564’ uses crystal acetates encased around a stainless-steel metal skeleton.

Olivia Young, Storm London’s Marketing Manager said “The frame is flattering yet fashionable, the perfect combination. This is the first year that we have entered the AOP Awards and to be shortlisted was fantastic news … we recognise the importance of considered product design and for us to be shortlisted was confirmation that our hard work is paying off”.

 

"Eyewear is an accessory, eyewear is a statement and eyewear is an extension of our personal style”

Marketing Manager at Storm London, Olivia Young

Runners up

Finalist: LIO FACTORY, SKELETON COLLECTION: ‘IVM 1062’ 

An unconventional frame for people who are not afraid to stand out from the crowd.

This collection targets especially unconventional people who want to stand out and show their personality, who are not afraid of wearing something that does not fall within the latest mass fashion trends.

Finalist: MARCHON EYEWEAR UK, CHLOE ‘CARLINA’ SUNGLASSES

Chloé is a sisterhood brand with a female-friendly spirit targeting woman aged 25-plus.

Available in a variety of shapes, colours and sizes, including a petite and children’s fit option, the ‘Carlina’ family caters for all tastes, providing the wearer with a subtle yet elegant and feminine look.

Finalist: MARKUS TEMMING GMBH, DESIGN NEO ‘D3313’ IN 174 – GOLD BROWN

Design Neo frames target customers with a feeling for quality and design and an interest in intelligent technologies.

German design and production still is a convincing argument for opticians around the world. Especially the Design Neo with its reluctant design, which stands for understatement while putting quality and technology first.