As a provider of community-based ophthalmology treatments across the UK, CHEC exhibited at 100% Optical for the first time in order to engage with optometrists and raise brand awareness.
Founded in 2012, CHEC has 12 hospitals across England and has ambitions to “double this over this over the next 18 months,” Jon Dore, chief operating officer for the company, told OT.
Dore described CHEC’s proposition as covering “the A–Z of ophthalmology,” from glaucoma and age-related macular degeneration, to YAG laser and cataract surgery. “It is a one-stop-shop for optometrists so they have confidence that when they refer their patient to us, we are able to treat that condition,” he added.
“We are looking to work with everyone from optometry in order to reduce the amount of waiting times that we currently see in the UK,” Dore highlighted.
On the stand the company set up a “dry lab,” comprising of a microscope and a synthetic eye that enabled optometrists “to be a consultant ophthalmologist for the day.”
Optometrists attending the stand were able to try their hand at a process called capsulorhexis with forceps, supported by CHEC’s CEO and chief ophthalmologist, Imran Rahman, who was on-hand to help train them to form a perfect circle in the capsulorhexis.
Dore explained that “after this process in surgery, we would normally use a phako machine to extract the natural intraocular lens and then to insert a synthetic lens, and that is essentially cataract surgery.”
Delegates were “fascinated” to see how cataract surgery works and be able to ask questions to a consultant ophthalmologist, he added.
OT speaks to CHEC’s Jon Dore about the company’s offering
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