Silmo Paris outlines plan for October event

The organisers of the optical fair reiterated their commitment to supporting and “reuniting” the industry

Silmo and guests
The optical fair, Silmo Paris, has shared its plans to “reunite” the industry in October 2020.

With the event to be held from 2-5 October at the Paris Nord Villepinte, chairman of Silmo Paris, Amélie Morel, said the organisers had been “all hands on deck” to prepare the trade fair.

Ms Morel emphasised that 700 companies have confirmed their registration, with an exhibitor attendance rate of 80%.

The director of Silmo Paris, Éric Lenoir, also emphasised that the protection of visitors, staff and exhibitors is “central” and the organisers are “considering all the possibilities.”

With the theme #FUTURISSILMO, the event organisers said it is “as essential as ever” to support the optical and eyewear industry to ensure it “recovers its activities, and that it does so in a lasting way.”

Described as an ideas laboratory, multi-disciplinary discussion space and showcase for innovation, Silmo Next 2020 will be organised into five ‘spaces’, with themes exploring the increasing importance of technology for eyewear brands and optometrists, and the growing awareness of the need for responsible practices.

Space one will host discussions around corporate social responsibility, while space two, the ‘Futurology’ space, will consider ‘techno-responsibility’. From eco-design and new materials to circular economy and connected products, this space will focus around predicting the innovations that will shape the future of the industry.

Following the theme of predicting trends, the ‘Trends Forum’ will highlight new developments from 2020, as well as highlighting the ways in which the industry has been using design to support the environment and society.

Space four, Silmo d’Or, will reward creativity and innovation, highlighting dynamic ideas.

In the final space, Meilleurs Ouvriers de France will be making its debut, exploring how a return to craftsmanship, local sourcing and authenticity can address new consumer behaviours and future challenges.

Highlighting the family of Silmo optical fairs across the world, the event organisers said its events are “flexible and agile, a point made even more pertinent by the uncertainty of this period.”

Commenting on the personal and professional “upheavals” experienced over the past few months, Ms Morel said: “The calendar of great events has been disrupted overall, but we are keeping a close eye on the encouraging evolution of the situation, and we are prepared for any possible scenario with one central objective: to protect the interests of our communities.”

“Since the lifting of lockdown has been unfolding smoothly throughout Europe, we are very optimistic and are more determined than ever to propose a forward-looking 2020 edition, rich in innovative content and friendly, inspiring encounters,” Ms Morel continued.

Mr Lenoir added: “Most of all, we wish to reassure optical and eyewear professionals that we are making every effort – as we do every year – to prepare a trade fair at the cutting edge of innovation and inspiration to lead the community through the developments underway in the industry and in the business.”

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