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New York prepares for 2020 trade show with an eye on tomorrow

OT  speaks to the Vision Expo East team ahead of the 2020 industry event

What makes Vision Expo East special?

Innovation has always been at the heart of Vision Expo East. In 2020, The Vision Council, along with co-owner of the show, Reed Exhibitions, will usher in a new era with a reimagined concept and a laser-like focus on discovery, connection and experience. Shaped by feedback from both exhibitors and attendees, the new concept is anchored by curated neighbourhoods, optimising the connection between sellers and buyers as well as exhibit spaces with enhanced design creativity and interactive appeal.

What can attendees expect from the 2020 show?

There will be three new distinct areas, or neighbourhoods, in 2020. The River, opening on 26 March, one day prior to the general exhibit hall, will offer daring, design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders. Opening on the 27 March, The Union is the ultimate shopping experience of boutique and premium independent brands including exclusive, hip and fashion-forward lifestyle brands. Finally, the Springs is the incubator zone for emerging talent in eyewear design.

Vision Expo show floor

Why should UK-based optometrists make the trip to New York?

Vision Expo East offers unmatched education offerings and exclusive events to access to over 700 exhibitors from across the globe. Furthermore, Vision Expo East’s location in New York city provides a backdrop of world-class entertainment and hospitality. With a reimagined concept featuring new neighbourhoods and enhanced exhibit spaces with interactive appeal, Vision Expo East 2020 promises to be more exciting than ever before. Attendees can expect an emphasis on experience, discovery, connection, the latest in ground-breaking technology and captivating events.

Will education be on offer this year?

With a focus on discovery, connection and experience, the refreshed education programme is central to the larger reimagination of the show. This year will feature nine exclusive clinical tracks, staged for the first time ever, with more than 100 hours of new content. Developed to immerse attendees in developments for better patient care, the clinical education will feature the experts unveiling ground-breaking technology and the latest trends in the optical industry.

In addition to new clinical offerings, Vision Expo East will provide business-focused courses highlighting ways to stimulate leadership, culture and profitability. With topics ranging from customer experience to human resources, attendees will receive practical solutions designed for immediate implementation.

Exploring the most common condition seen by optometrists, an education myopia track will include five hours of content created by the Brien Holden Vision Institute – a leading authority on myopia. Experts from the Brien Holden Vision Institute will present insights on the importance of myopia management from a clinical and business perspective.

Vision Expo education delegates

Are there any initiatives for international attendees?

Vision Expo East offers international attendees access to exclusive events and never-before-seen educational content led by industry leaders throughout the weekend. From illuminating panels like The Art of the Collab, which will bring together some of the most prolific collaborators in the industry for an engaging discussion, to inspiring speakers, including a number of creative luminaries and forward-thinking leaders providing insights on buzz-worthy topics through the EYE2EYE Series, Vision Expo is a true discovery zone. Additionally, Vision Expo East offers travel discounts for airlines and hotels to provide attendees with the most affordable, convenient and exciting show experience. Discount codes for American Airlines and Delta Airlines, as well as reduced-rate hotel rooms provided by Connections Housing can be found on the website: east.visionexpo.com.

I want to attend. How do I register?

Vision Expo East 2020 is held at the Javits Centre, New York. The River Pavilion is open on the 26–29 March and the general exhibit hall is open 27–29 March. To register for Vision Expo East 2020, visit the website: visionexpoeast.com

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The OT team will be reporting for the New York show. Get in touch if there is an optical brand you’d like us to interview