11 February 2020
Mido will go ahead as planned despite coronavirus fears, according to a statement released by the show’s organiser.
Mido confirmed that the 50th edition of its eyewear show would take place “in compliance with current health regulations.”
Organisers are “paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health,” according to the statement.
The company stressed that it is “constantly monitoring the situation surrounding the coronavirus health warning.”
Italy has had two cases of coronavirus confirmed so far, although globally there could be as many as 20,000.
The virus, which causes respiratory issues and originated in Wuhan, eastern China, has led to over 400 fatalities to date globally.
Mido has stressed that, due to travel restrictions imposed on China by global authorities, it is possible that exhibitors and visitors from the country may have to cancel their plans to participate in the show.
With this in mind, the organisers are providing a new digital platform to those exhibitors unable to attend. The platform will allow them to introduce their new products online, where they can be viewed by registered Mido visitors.
The show will run from 29 February to 2 March, at the Fieramilano Rho exhibition facility near Milan.
Mido confirmed that the 50th edition of its eyewear show would take place “in compliance with current health regulations.”
Organisers are “paying close attention to all the provisions and recommendations from the World Health Organization, the Italian Ministry of Health and the Italian National Institute of Health,” according to the statement.
The company stressed that it is “constantly monitoring the situation surrounding the coronavirus health warning.”
Italy has had two cases of coronavirus confirmed so far, although globally there could be as many as 20,000.
The virus, which causes respiratory issues and originated in Wuhan, eastern China, has led to over 400 fatalities to date globally.
Mido has stressed that, due to travel restrictions imposed on China by global authorities, it is possible that exhibitors and visitors from the country may have to cancel their plans to participate in the show.
With this in mind, the organisers are providing a new digital platform to those exhibitors unable to attend. The platform will allow them to introduce their new products online, where they can be viewed by registered Mido visitors.
The show will run from 29 February to 2 March, at the Fieramilano Rho exhibition facility near Milan.
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