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New format for iDay “success”

The annual event was hosted in London for the first time

26 Oct 2018 by Emily McCormick

Organisers have labelled the new roadshow format that it introduced for this year’s Independent Day (iDay) conference a “success.”

Hosted in London on Monday (22 October), the event was attended by 59 practitioners, with joint organisers, Proven Track Record and the National Eyecare Group (NEG), confirming they were “delighted” with the turnout and the response from independents.

The new format will see the event hosted in three locations. Themed Balancing eye care and eyewear, this week’s event was the first of the roadshows and featured seven presentations, a range of business workshops and a roundtable discussion. 

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Optometrist and trainer, Andy Clark, gave the keynote address and urged practitioners to consider who they thought they were. He explained that patients can be categorised into avatar types, while there were also different types of archetypes of independents.

Commenting on the event, NEG’s operations director, Phil Mullins, said: “For our first iDay/NEG roadshow, it was a highly successful event, with delegates and exhibitors saying how great the day was. Our programme was both challenging and thought-provoking and certainly stimulated the discussions among the delegates.”

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