Optrafair relaunched as Optrafair Exchange

The FMO has announced the optical exhibition will take place on 30 March–1 April


The Federation of Manufacturing Opticians (FMO) has relaunched its optical exhibition as Optrafair Exchange and opened registration for the 2019 event.

Taking place at Birmingham NEC on 30 March–1 April, the FMO said that Optrafair Exchange will be the place to share knowledge, ideas and inspiration.

Chairman of the FMO, Andy Yorke, said: “Optics is changing. Innovation and adaptability are now more important than ever for optical professionals to future proof their practice. The modern optician needs to diversify and invest, push the boundaries and explore new opportunities. As primary care providers, opticians are perfectly placed to seize the opportunity that is everywhere.”

Fashion, medicalisation and optics will be the focus of the event, which will be showcased via the catwalk, the presentation of additional opportunities, as well as new exhibitors and a CET programme.

The education programme is being restructured to cover dispensing, contact lenses, orthoptics, refraction, health and lifestyle, technicians, clinical optometry and business.

Optrafair Exhange event director, Ed Wyre, said: “We’ve worked hard alongside the FMO and the profession to identify the needs of today’s optical professionals. The new approach to CET at Optrafair will ensure there is plenty on offer for the whole practice team yet increasing dwell time on the show floor to browse the latest technology and solutions offered by our exhibitors.”

For further information, visit the event's website.