Heroes of eye health
From national campaigns and child ambassadors to revolutionising the eye exam, OT takes a look at how the profession is promoting eye health and optometry as a brand
What does the profession need to do to make optometry stand out more as a brand and get patients to take it as seriously as other areas of health care? The industry's regulator, a lens manufacturer and the multiples share their thoughts on how to raise the profession's profile.
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