Heroes of eye health

From national campaigns and child ambassadors to revolutionising the eye exam, OT  takes a look at how the profession is promoting eye health and optometry as a brand

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What does the profession need to do to make optometry stand out more as a brand and get patients to take it as seriously as other areas of health care? The industry's regulator, a lens manufacturer and the multiples share their thoughts on how to raise the profession's profile.

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