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Exhibitors share Optrafair plans

Attendees at the Birmingham event will be able to gain CET points on exhibitors' stands as well as find out about new products

10 Apr 2018 by Andrew McClean

OT takes a look at what exhibitors are offering Optrafair attendees ahead of this weekend's event at Birmingham NEC (14–16 April).

Altacor will be showcasing its portfolio of Clinitas dry eye products, including Clinitas Soothe and Clinitas Soothe Multi.

The products contain preservative-free 0.4% sodium hyaluronate in a choice of resealable unit dose vials or a 10ml multi dose bottle.

Haag-Streit UK will host three education workshops, offering two CET points for each session.

Training manager at Haag-Streit, Grant Duncan, and product manager, Sam Laidlaw, will lead the True colour and infrared confocal widefield imaging lectures, Slit lamp masterclasses and Glaucoma function and structure workshops across the three-day event.

The equipment manufacturer will also be showcasing its product portfolio, including the Eidon widefield confocal scanner. The device provides a 60-degree field in a single exposure.

Speaking about the company's event activity, marketing manager at Haag-Streit, Sharon Mills, said: "There's something to interest everyone, along with the opportunity to earn valuable CET points. In addition, we will be showcasing some innovative optometry equipment on-stand."

Heidelberg Engineering will be offering optometrists and dispensing opticians the opportunity to earn up to eight CET points.

The equipment manufacturer will host live optical coherence tomography sessions, including a course in anatomy and physiology, as well as retinal pathology and glaucoma.

There will also be a Meet the experts session with the Heidelberg Engineering team, who will answer questions of multi-modal imaging and practice marketing.

Optometrist and clinical and research director at Ocuco, Professor James Loughman, will present Myopia versus obesity at the CET Theatre. The lecture offers optometrists and dispensing opticians the opportunity to gain one interactive CET point.

Speaking about the lecture, Professor Loughman, said: “The aim of this presentation is to compare these two global epidemics, myopia and obesity, in terms of the epidemiological patterns, causes, effects and global public health response to both conditions.”

The software company will also be launching its iPad app, which enables practitioners to offer patients “a boutique-style retail experience” from check-in to dispensing, payment and collection, Ocuco explained.

The Transitions Optical stand will feature a giant fruit machine and a photochromic mini lab for eye care professionals looking to learn about how the lens company’s photochromic technology works, with three interactive CET points on offer.

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