A record-breaking Mido

Visitor numbers to the Italian show were up almost 9% organisers reveal

02 Oct 2015 by Emily McCormick

More than 49,000 people attended the 45th annual Italian trade show, Mido, which took place in Milan last week (28 February–2 March).

Confirming a ‘record-breaking year,’ organisers reported that visitor numbers were up 8.7% against 2014. In addition, the show was expanded by 10% this year, allowing for more than 150 new exhibitors.

Of those who attended the three-day show, 56% came from outside of Italy.

Vice president of Mido, Giovanni Vitaloni, said: “Attendees took advantage of the more visitor-friendly layout to visit all the theme areas: Fashion District, Lenses, FAiR East Pavilion, and Design Lab with the new Lab Academy area, which was particularly successful. The Otticlub info meetings also attracted a keen, interested audience, which is another sign of the dynamic atmosphere pervading the industry.”

President of Mido, Cirillo Marcolin, added: “The record attendance figures confirm Mido’s undisputed international leadership, are a reason to be proud and encourage us to do even better in order to continue to be the must-attend exhibition for the eyewear industry.”

Next year’s show will be held on 27–29 February 2016.


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