AOP launches member survey
The second phase of the AOP’s member research project has launched, with members invited to participate in an online survey
26 January 2023
The AOP has launched the second phase of its member research project, inviting practising and student members to share their views in an AOP survey.
Through the survey, the AOP seeks to learn the challenges, aspirations and expectations of members in their careers and the profession.
Findings from the research will help the AOP understand how it can provide the right support at the right time across its membership, and will also underpin the delivery of its Five Year Strategy.
The AOP is working with the independent market research agency, Research by Design, on the project.
All AOP members who are opted in to receive AOP surveys are invited to participate in the research, and will receive a unique link to the online survey in the days following the launch on 25 January.
AOP chief executive, Adam Sampson, explained: “We need to understand how we can best support and speak for our members. Whatever their career stage or mode of practice, the AOP is here to help our members navigate their professional choices and prosper in their chosen career. We can only do this with their insights.”
“As our members’ lifetime career partner, it’s vital to understand them better in order to help us serve, protect and promote the profession,” he continued.
As a thanks to members that take part in the research, the AOP has said it will make a donation of £350 to the Optical Benevolent Fund.
To thank participating student members, one respondent will be selected at random to receive the prize of a Volk Super Field Lens worth over £350, supplied with the support of Keeler. Three participating students will be awarded £50 each.
The student research has been supported by Vision Express.
The AOP’s two-pronged member research project launched in autumn 2022, with member focus groups held in October and November.
A summary report will be published for members following analysis of the results.
Find out more about the research, and read the FAQs, on the AOP website.