Perspectives

A shifting horizon

Finding time to prepare for 2021 poses unique challenges

horizon
Unsplash/LukeMoss

Taking the long view is a fundamental part of running a successful business – from identifying objectives based on detailed data and analysis, to implementing a strategic plan with thoughtful precision.

Never has this approach been more under strain than in the last seven months, as businesses scramble to follow and react to the Government’s latest guidelines and restrictions. Thinking and acting fast is the only game in town it seems; for too many it has been a case of having to survive, rather than live, in the moment.

And yet, the need to plan and prepare for 2021 remains a priority for the AOP and the members we are committed to support and protect.

A clear example is the work by the General Optical Council (GOC) on its Education Strategic Review. The AOP recognises this is a project of real and meaningful long-term significance. The review seeks to redraw the lines defining the education of optometrists and dispensing opticians, reflecting how these roles have changed to respond to the needs of a growing ageing population, evolving local healthcare services, and technological change.

Through OT, our education programme, and all our supporting communications, the AOP is committed to giving you the critical insights and support needed to be ready for whatever the future brings

Henrietta Alderman, AOP chief executive


In our response, the AOP will continue to demand that the GOC’s proposals are robust in the delivery of programmes for future optical professionals to make sure they are best placed to safely deliver an enhanced and expanding range of patient care.

The way the AOP supports members through its 2021 education programme in the final year of the CET cycle will call for creativity. Members can expect the majority of education to be delivered online, offering interactive CET points via webinars, online peer discussions, legal content and tailored sessions for key sections of the membership including independent practitioners, locums and students.

OT, too, remains an essential part of the AOP’s education toolkit, bringing a wealth of CET content and so much more. Members will continue to receive their print edition on a bi-monthly basis in 2021, coupled with access to daily news and insight online, including dedicated coverage of COVID-19. As we head into spring our flagship event, 100% Optical, will deliver a programme of live face-to-face education over three days, 8–10 May.

Through OT, our education programme, and all our supporting communications, the AOP is committed to giving you the critical insights and support needed to be ready for whatever the future brings.

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