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100% Optical

Equipment extravaganza

OT  speaks to new and returning equipment companies that are exhibiting at 100% Optical in 2017

05 Dec 2016 by Emily McCormick

Bringing a comprehensive range of optical equipment under one roof, a variety of new and returning companies will gather to showcase their latest devices when 100% Optical opens its doors at London’s ExCeL Exhibition Centre on 4–6 February.

The event’s Equipment & Machinery Hall will feature a range of internationally recognised brands, including Heidelberg Engineering and Carl Zeiss, which return to the show for a fourth consecutive year, as well as Birmingham Optical and Scope Ophthalmics.

A number of new sign-ups have also been confirmed, including Cerium Visual Technologies and Appasamy Associates.

From the latest refraction tool to next-generation optical coherence tomography (OCT) devices, visitors will have plenty of opportunity to test and trial new equipment first-hand.

Speaking about exhibiting at 100% Optical for the first time, director of Cerium, Kimberley Sangster, told OT: “We are excited to join the ever-growing community of industry professionals supporting 100% Optical in 2017.”

Cerium exclusively manufactures the Intuitive Colorimeter, a tool used by practitioners to prescribe precision-tinted lenses.

Discussing the device, Ms Sangster explained: “The instrument offers a sequential means of exploring colour space to prescribe the optimal precision tint for the relief of perceptual distortions in conditions such as visual stress. It is unique in offering true precision, with many thousands of different colour combinations, and research has shown that for some individuals, precision of colour is key to a reduction in symptoms.”

Alongside regular on-stand demonstrations of the device, Cerium will “happily run individuals through the full assessment process, including the use of coloured overlays as a screening tool,” she said, confirming that special discounts would be available for the duration of the show.

100% Optical 2015 women looking at frames

Repeat returns

Having exhibited at 100% Optical for the first time earlier this year, Birmingham Optical confirmed that it would return to the show on a larger scale in 2017.

Speaking to OT about its on-stand activity, Birmingham Optical’s Samantha Hughes said: “We will be giving visitors the chance to experience equipment and services that will aid them in enhancing the patient journey, including solutions such as dry-eye analysis, retinal imaging and on-site glazing.”

During the show, the company will showcase some of its key products, including the NIDEK Tonoref III, the NIDEK RT-5100 auto phoropter, the Oculus Keratograph 5 Topographer and the NIDEK Retina Scan Duo OCT.

Also introducing education on its stand, Birmingham Optical will host a lecture on the ganglion cell complex and the earliest ways to detect glaucoma. It asks visitors to email marketing@birminghamoptical.co.uk for more information.

Having supported 100% Optical since its launch in 2013, Carl Zeiss also returns to the event. During the tradeshow, Carl Zeiss will showcase a wide range of ophthalmic equipment on its stand, it informed OT – from routine diagnostic devices through to state-of-the-art OCT and glaucoma management technology.

Following the success of the ‘Lunch and Learn’ education sessions that it ran during the show earlier this year, Carl Zeiss confirmed that it will offer these sessions again in 2017, with details on the topics and how to register to “follow shortly.”

People at the Fight for Sight stand at 100 Optical 2016

Charity of choice

National eye research charity Fight for Sight has been named the show’s charity of choice for a third consecutive year.

In the lead up to the three-day trade show, the charity has relaunched its popular #Blinkwinkthink campaign and is encouraging members of the public, as well as visitors to the show, to take selfies with one eye covered to help spread awareness of eye research by sharing their image on social media using the #Blinkwinkthink hashtag.

After sharing the selfie, people are encouraged to make a £3 donation by texting BWTC17 £3 to 70070.

Three speakers from Fight for Sight’s Speaker Network will take to the stages during 100% Optical as part of the AOP-organised education programme.

Senior clinical lecturer and honorary consultant in neuro-ophthalmology at Bristol University Eye Hospital, Dr Denize Atan, will be discussing neuro-development and vision on Sunday 5 February.

Dr Michael Wormstone, from the University of East Anglia, and Pearse Keane, from Moorfields Eye Hospital, will both give lectures on Monday 6 February. While biomedical scientist Dr Wormstone will be looking at developing a better cataracts treatment strategy and understanding after-cataract care, Mr Keane will talk attendees through binocular OCT imaging of the eye.

The fundraising Rock-e-oke evening returns, moving to the Saturday night, with the AOP Awards following on the Sunday evening.

Education sessions are now available to be booked. To register and book specific lectures, visit the 100% Optical website

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