OutsideClinic seeks to inspire with video series

The videos aim to dispel misconceptions around eye care in care homes, and attract more optometrists to the field

In a social area of a care home, a calm room with multiple armchairs in. shades of blue. A dispensing optician is preparing equipment on a table in the background. In the foreground, the optometrist is smiling and showing the care home manager something on a tablet.

OutsideClinic has launched a series of videos with the aim of inspiring more optometrists to join their teams providing eye care to care home residents.

The domiciliary eye care provider has confirmed plans to expand its team of care home optometrists by 70% in the next 12 months.

The expansion is required to meet growing demand for eye care in care homes, OutsideClinic said, sharing that in 2022 the company served more than 70,000 care home residents.

To support its recruitment drive, OutsideClinic will release six videos to dispel common misconceptions about domiciliary, while highlighting the portable equipment used.

The videos feature members of the OutsideClinic team: Vishal Khurana, care home development director and optometrist, and Emma James, dispensing optician and regional manager.


care home residents received eye care from OutsideClinic in 2022

Khurana said: “Eye care in care homes is a subject that requires immediate attention. With an ageing population and increasing health care needs, we find it crucial to expand our services and reach as many residents as possible.”

“The videos we have produced give a sneak peek into what our optometrists do daily, the cutting-edge technology we use, and more importantly, the lives we touch and improve every day,” he added.

Produced by Ottrworks, the narrative of each video was written and performed by poet and theatre-maker, Maria Ferguson.

The first three videos will be released between October and December, one video every three weeks, and the remaining videos will be launched from January 2024.

OutsideClinic optometrists have highlighted how “interesting and rewarding” domiciliary eye care is, Khurana shared: “We’re delighted to be in a position where we’re able to offer so many new opportunities to become part of our talented optometry team.”

The provider shared the story of Jean, an 85-year-old at Cherry Lodge Care Home in Birmingham, who after a successful cataract surgery coordinated by OutsideClinic’s team, regained her sight and independence. Jean was able to return to her favourite activities and engage more with her community.

“Jean’s story serves as a testament to the vital and life-changing work that OutsideClinic is committed to delivering,” the company shared.

The first video released by OutsideClinic can be seen online.