Essilor multi-pair promotion returns

The promotion, offering a complimentary or discounted second pair of lenses, will run across all Essilor branded lenses including Varilux, Eyezen, and Essilor Stellest

A split-screen of a woman in two different settings, wearing different frames. In the first she wears business attire with pantos spectacles, in the second she smiles, posing on a bike with dark sunglasses and hair tied back

Essilor has restarted its multi-pair promotion, aiming to encourage footfall into participating practices.

The ‘Take Two’ promotion, offering a complimentary or discounted second pair of lenses for every patient, is available on the full range of branded lenses. This includes Varilux, Eyezen, and Essilor Stellest.

A marketing support package is available for eye care professionals (ECPs) to promote the offer, including digital assets.

Participating independent practices will be listed on Essilor’s practice finder tool.

Alan Pitcher, commercial director for wholesale lenses, said: “We hope the promotion supports independent ECPs by boosting their online visibility, driving footfall into practice, and providing that extra competitive edge to help drive sales of lenses and business margins throughout the year.”

The promotion will run until late November, and practices are encouraged to contact their Essilor business development manager for further details.