Bird celebrates soaring B Corp score

Bird Eyewear, the sustainable eyewear brand, has recertified as a B Corp and increased its score from 89 to 128.2.

This score makes Bird the highest scoring eyewear brand in the world, the company suggested.

Bird Eyewear became the first B Corp certified eyewear brand in the UK in March 2020.

B Corporations are certified against a number of social and environmental standards, and scored in five impact areas: workers, customers, community, governance, and the environment.

Businesses must undertake a recertification process every three years.

The median score for the average business is around 50 points, but businesses need to score more than 80 to qualify for B Corp certification.

More than 90% of B Corps don’t score more than 100 points, the brand highlighted.

Ed Bird, CEO of Bird Eyewear, said: “For us it’s not just about creating exceptional frames, but extending the mentality that brands and companies should give back more than they take, and leave a positive legacy for people and the planet.”

Factors supporting Bird’s new score include planting the Bird Forest in Devon as part of its drive for carbon reduction.

Read more about the Bird Forest in OT’s interview.

The eyewear brand is also developing a new line of products made from waste collected in Devon, and is building a transparent supply chain.

“We believe the industry has a once-in-history opportunity to demonstrate that creativity and respect for nature can lead to authentic sustainability,” Bird added.