Bird celebrates soaring B Corp score
Following a recertification process, the sustainable eyewear brand has seen its B Corp score increase from 89 to 128.2
18 October 2023
Bird Eyewear, the sustainable eyewear brand, has recertified as a B Corp and increased its score from 89 to 128.2.
This score makes Bird the highest scoring eyewear brand in the world, the company suggested.
Bird Eyewear became the first B Corp certified eyewear brand in the UK in March 2020.
B Corporations are certified against a number of social and environmental standards, and scored in five impact areas: workers, customers, community, governance, and the environment.
Businesses must undertake a recertification process every three years.
The median score for the average business is around 50 points, but businesses need to score more than 80 to qualify for B Corp certification.
More than 90% of B Corps don’t score more than 100 points, the brand highlighted.
Bird Eyewear’s B Corp score has risen following its recent recertification
Factors supporting Bird’s new score include planting the Bird Forest in Devon as part of its drive for carbon reduction.
Read more about the Bird Forest in OT’s interview.
The eyewear brand is also developing a new line of products made from waste collected in Devon, and is building a transparent supply chain.
“We believe the industry has a once-in-history opportunity to demonstrate that creativity and respect for nature can lead to authentic sustainability,” Bird added.
Take a look back: Bird Eyewear’s low carbon frames
OT met with Ed Bird at 100% Optical 2023, to discuss the brand’s optical range, local partnerships, and how to have conversations with patients about sustainability.