15 September 2023
Hoya has introduced a public campaign to help raise awareness of myopia and the importance of time spent outside for children.
The Protect how they see the world campaign has been launched alongside the company’s new sun range and also highlights the importance of sun protection for children.
The campaign has been designed to encourage parents and guardians to visit their local independent practice to learn more about myopia and Miyosmart spectacle lenses.
In previous years, Hoya’s campaigns have focused on the launch of Miyosmart.
Hoya’s advertising campaign aims to raise awareness of the effects of myopia through new channels and direct footfall to accredited practices.
The company are running a TV advert on ITVX targeted towards households with children, along with a simultaneous campaign on Mumsnet.
The advertisement includes a direct message encouraging viewers to find their nearest Miyosmart-accredited eye care professional.
While the adverts are in market, Hoya has said it is providing accredited practices with a full marketing guide to encourage local communities into practice.
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