Atlantic Optical sponsors seagrass protection project

For every sale of the supplier’s new bio-acetate eyewear collection, a donation will be made to the Ocean Conservation Trust

Deep green fronds of seagrass grow through pale sands, bending in a current of water, the background is a bright blue-green of the ocean

Atlantic Optical, the optical distributor, has partnered with the Ocean Conservation Trust to support the Blue Meadows project, an initiative to protect 10% of UK seagrass meadows over the next five years. 

The distributor formed the partnership in celebration of the launch of its new Big & Tall Eco collection, which utilises bio-acetate materials made from wood pulp, cotton and recycled acetate.

For every frame from the Big & Tall Eco collection sold, a donation will be made to the Plymouth-based charity to help protect and restore one square metre of seagrass.

Seagrass meadows are up to 35 times more efficient at absorbing carbon than rainforests of the same area, support a variety of flora and fauna, and protect the coastline from erosion.

Experience and learning days for practices and patients are planned, the company said in a post on social media, while patients will be able to learn more about the initiative through information provided with the frames.

Jayne Smerald, director of Atlantic Optical, said: “We are proud to announce this incredible charity partnership. It is a fantastic opportunity to support a charity with amazing ecological benefits.”

Atlantic Optical will share the progress of the Blue Meadows Project through its website and on social media.

The company outlined its ambition to “become greener and to support sustainability.”