Essilor launches new Eyezen campaign

Essilor has introduced a new marketing campaign for its Eyezen lenses.

The marketing package will use a direct mail approach, using profiled consumer data, to help attract new patients to local practices.

A leaflet will highlight the wearer benefits of the premium single vision lens, and can be tailored with practice details and offers.

The company has also created new Eyezen window graphics to help practices catch the attention of passers-by, as well as driving awareness of the brand and encouraging in-practice conversations.

Alan Pitcher, commercial director at Essilor Ltd, suggested the marketing packages enable “prominent High Street visibility of the brand, alongside targeted direct mail options to drive footfall into independent practices.”

The marketing assets communicate the message that single vision lenses can be “invaluable” in supporting and enhancing everyday activities.

“Optical practices can personalise assets to help them customise their approach as we continue to drive focus and support for our eye care practitioner business partners into the New Year,” Pitcher added.

Marketing materials can be purchased with loyalty points, while training sessions on Eyezen are also available.