Pala celebrates B Corporation certification

The UK eyewear brand creates sunglasses from eco-friendly materials, with each pair sold supporting eye care projects across Africa

The UK-based eyewear brand, Pala, has been certified as a B Corporation, with founder John Pritchard suggesting it marks the start of an “exciting chapter” for the brand.

The ethical eyewear brand creates sunglasses, made from eco-friendly materials, and each pair sold also contributes to funding eye care projects across Africa.

B Corp certification is granted to recognise a company has met the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The certification process includes the entirety of a business’ operations.

Commenting on the certification, Mr Pritchard told OT: “This is a big milestone for the business and one that we’ve had our sights set on for some time, so I am delighted to be joining the global movement of people using business as a force for good.”

Describing the process as “challenging yet rewarding,” Mr Pritchard added: “This is a landmark moment for us and also marks the start of an exciting new chapter.”

The eyewear brand was set up with the aim of creating ‘kind to the planet’ sunglasses, and to give back to communities through eye care projects. Through the sales of Pala Eyewear sunglasses, the company supports eye care programmes in Africa by providing grants to vision centres, dispensaries and screening programmes.

The brand also works alongside a Ghanaian-based NGO to support weaving communities to make protective sunglasses cases, utilising otherwise wasted plastic.

Chris Turner, executive director of B Lab UK, welcomed Pala to the community of over 450 certified B Corps in the UK, sharing: “Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit.”