Raen at 100% Optical 2020
OT speaks to Raen Optics Europe’s Christian Grund
As a result, the brand has a clear European distribution strategy of not going into chains or e-commerce, Mr Grund said.
He shared that the eyewear company is “rooted in the California lifestyle” that focuses on the outdoors, surf and fashion. “So it’s a fun brand,” he added.
The company, which was established 10 years ago, traditionally designed acetate frames but ventured into metal eyewear around three years ago.
Mr Grund highlighted that the company provides practices that stock the frames with training that is designed to aid staff in talking to consumers about the brand.
100% Optical 2021 will be held at ExCeL on 23–25 January.