Charmant to launch new styles and provide CET sessions at 100% Optical 2020

The eyewear company is celebrating 10 years of its Line Art by Charmant collection

Charmant new frames
The Charmant Group will launch new styles and deliver CET in the redesigned Future Practice Hub at 100% Optical 2020 when the trade show returns to ExCeL London next year (25–27 January).

Speaking to OT, vice-president for UK and Ireland at Charmant Group, Chris Beal, said that the eyewear company has been strengthening its presence in the UK over the last year.

“We will be launching a whole selection of new designs within our Charmant brand and we’ll also have new collection in our license brands Elle and Esprit. We’re celebrating 10 years of our Line Art by Charmant collection, which is a market changer in terms of the technology used in manufacturing and the titanium itself. It is a memory titanium that no one else uses,” Mr Beal shared.

Charmant will also deliver three CET sessions a day in the Future Practice Hub. Mr Beal promises that the sessions, which will focus on Japanese titanium, will be “informative, educational and interactive.”

“It is a very special material in terms of durability, hypo-allergenic characteristics, its lightness and comfort,” Mr Beal added.

Charmant’s Chris Beal speaks to OT about what to expect at 100% Optical 2020