Become a frame chameleon

Each element of Nogs sunglasses can be rearranged giving the wearer dozens of styles in one frame

05 Jun 2017 by Selina Powell

Remember the days when you could create an empire between the fireplace and the couch? 

Offering a dose of nostalgia for a time when dreams could be created one colourful block at a time is Nogs sunglasses – a fledgling company that creates frames which can be dismantled and rebuilt depending on a wearer’s mood or the occasion. 

Nogs sunglasses are completely modular, with each element of the frame able to be changed to provide a different look. 

Each box of Nogs sunglasses contains colourful, trendy or timeless options, the company reports. The first collection is centred around the “geek is in” trend with bold, colourful frames. 

A Indiegogo campaign with a goal of £20,000 has been launched to enable the company to extend its range of designs, colours, accessories and add a children’s range.

Nogs founder, Laurent Albouy, highlighted to OT: “Nogs wants to change the way we perceive eyewear, no longer as a costly necessity but as a fashion statement, a place for creative expression.” 

The company reports that assembling and disassembling the frames is a quick task because of its screwless design. The parts are clipped together with the help of a single tool that is attached to the frame. 

Asked by OT for his take on the concept, dispensing optician James Dawson said he thought it was a great idea for the consumer in principle. 

The flexibility in colour combinations will mean the product offers something for almost everyone, he shared.

“It would be likely to appeal to those who change their fashion frequently,” he elaborated.  

However, Mr Dawson explained that the range would need to develop before there was a strong market for the product. 

“The actual choice of colour options, finishes and shapes would need to be greater to allow the consumer to build their own portfolio,” he added. 

There could also be potential issues with the fit of the sunglasses, Mr Dawson highlighted. 

“Relying on consumers to build their own could lead to issues with compliance,” he concluded. 


Your comments

You must be logged in to join the discussion. Log in

Comments (0)