Eyewear brand pledges support to children's cancer charity

British eyewear brand Walter & Herbert has pledged to raises funds for a children’s cancer charity by donating 50p from each ophthalmic and sunglasses frame sold during 2016.

The Optoplast Actman Eyewear Company, which produces Walter & Herbert frames, has supported London charity Momentum for a number of years, providing both complimentary design services and making charitable donations.

Based in Kingston-upon-Thames, Momentum has been supporting seriously ill children and their families across south west London and Surrey since it was established in 2004.

CEO of The Optoplast Actman Eyewear Company, James Conway, said: “We have been involved with Momentum for a number of years – it is such a fantastic and worthy charity that we wanted to partner with them again, but this time through our new brand, Walter & Herbert.

“We understand how important it is to support local causes that heavily rely on charitable donations and, over the course of the year, we hope to raise significant funds for and awareness of the charity.”

Founder and chief executive of Momentum, Bianca Effemey, added: “Our thanks go to James and the team for their continued support. We are excited about this latest fundraising strategy – the product promotion is not only an innovative way of fundraising but also helping to raise our profile. I attended the launch of Walter & Herbert and the frames are beautiful, so we’re sure they will be hugely popular."