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DizzyDuck’s Visual Fixation System at 100% Optical
Simon Berry, optometrist and owner of DizzyDuck, told OT about a device to help optometrists treat patients with learning disabilities
Optometrist, Simon Berry, launched a device designed to help optometrists treat children and adults with learning disabilities at 100% Optical (23-25 April).

Simon Berry
“I noticed that if I was measuring somebody when they were focused on something that they weren’t interested in, we would get a false result,” Berry said.
To resolve this issue, Berry designed the Visual Fixation System, through which an optometrist can play a video on a mobile phone to engage the patient, whilst still being able to see their eyes through a second clear screen.
“The reaction with patients has been amazing, because you’ll have some people who haven’t been able to engage with the eye test before, and it just makes it so much easier and more pleasant for the patient,” Berry said.
A community focus
Read OT’s feature from the April/May edition, High Street Heroes, for more from Simon Berry on the ways his practice engages with the local community.
“When you look at the studies of people with learning disabilities, their biggest barrier to the services is accessing the eye care and being able to wear glasses,” Berry said. “People with Down’s syndrome tend to have a flat bridge to their nose and Western-style frames don’t really fit them too well.”
Erin’s World frames are designed with a wide display angle and lower bridge to provide a better fit, and 180° hinges, making them more durable.
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