Thea Pharmaceuticals launches TV advert
The advert for the eye drops brand, Thealoz Duo, includes information about dry eye symptoms
Thea Pharmaceuticals has launched its first TV advertising campaign for its eye drops brand, Thealoz Duo, which will air until 14 October in the ITV central region.
A 20-second advert has been produced, which focuses on the symptoms experienced by dry eye patients and how Thealoz Duo can provide relief.
The campaign includes social media activity and point of sale materials are available to practitioners via Thea’s sales team.
A new consumer website has also been launched to explain common eye conditions and support patients with a symptom checker, which also includes details of their nearest Thea stockist.