Search

CET and skills guides

Study and gain CET points through OT’s online CET exams, and access archived CET, CPD articles and skills guides in our education library

Find out more

Science and vision

News and features about the latest scientific developments and advances in optometry, ophthalmology and eye medicine

Find out more

Professional support

News and features about the latest developments relating to professional support from across optics. This includes updates from optical organisations such as the AOP and the GOC

Find out more

In practice

News and in-depth features about business management and career development in optics

Find out more

Jobs

Explore the latest UK and global jobs in the optical sector for optometrists, dispensing opticians and more

Find out more

Reaching 10,000 milestone

Louis Stone Optical celebrates the success of its social media platform

Louis Stone Instagram

Louis Stone Optical launched a giveaway to mark it reaching 10,000 followers on Instagram last month.

The equipment manufacturer established itself on the social media channel just over a year ago, and through the giveaway grew that by a further 500 people in two weeks.

To enter the giveaway, users of the social media channel were required to follow the company, like a post and tag an optical friend in. More than 2500 entries were made, with the winner receiving a £100 Love 2 Shop voucher.

Louis Stone’s head of marketing and communications, Clare Gaba, emphasised that the channel has grown quickly and is a beneficial communication tool for the business.

Speaking about establishing the channel, Ms Gaba explained: “Just over one year ago, a loyal customer to Louis Stone told me that an optical distributor would not ‘translate’ to Instagram. I decided to test that theory and one year later we are hot on the heels of the largest chains in optics in the UK.”