CooperVision recently hosted a digital eye fatigue awareness event for health, beauty and lifestyle bloggers.
The evening event was held at Focalpoint Opticians in south west London on 19 September and was designed to spread the message that symptoms of digital eye fatigue are avoidable.
Attendees learnt that 90% of adults use digital devices for more than two hours per day, with seven in 10 experiencing digital eye fatigue symptoms.
CooperVision wanted to change the perception that nothing can be done about these symptoms, which are described by patients as ‘normal’ as they have become used to a digital lifestyle.
Senior marketing manager for the UK and Ireland at CooperVision, Lara Drury, explained: “We feel that it is important to raise awareness of digital eye fatigue with consumers and address the assumption that tired eyes are an inescapable part of modern life.”
Bloggers at the event also trialled CooperVision’s new silicone hydrogel contact lens, Biofinity Energys, which is designed to help reduce tired-eye symptoms experienced as a result of a reduced blink rate and frequent changes between focal distances.
“Contact lens wearers no longer have to accept eye fatigue as ‘normal’ when they wear contact lenses, as Biofinity Energys fits into today’s digital lifestyle,” Ms Drury added.