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Mark’ennovy’s Blu:kidz packaging launch captures summer excitement

New summer packaging for children launched by mark’ennovy

Mark’ennovy Blu:kidz packaging

Contact lens manufacturer mark’ennovy has launched new seasonal summer packaging for its Blu:kidz range in a bid to maintain children’s excitement with every box.

Group marketing director at mark'ennovy, Chris Carter, told OT: “We believe that the little things can make a difference to the patient experience, and bringing simple innovation into packaging design keeps Blu:kidz exciting and fresh for children every time they receive a new box. And a happy patient is almost certainly a loyal patient.”

Blu:kidz is part of mark’ennovy’s silicone hydrogel range that contains a Class 1 UV and selective blue light blocking filter. The contact lenses are available in diameters from 11.50mm–16.50mm to allow the eye care practitioner to tailor the size of the fit for even the smallest of eyes.