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Advertorial

Patients first

CooperVision on supporting your patients in today's digital world

07 Jul 2017 by Advertorial

We live in a digital age and digital device usage has grown dramatically in recent years.

As a result, the demands on our eyes from sustained near focus require increasing attention from eye care practitioners.1

The solution 

Practitioners can now offer a solution to this problem. Biofinity Energys,™ a new type of contact lens from CooperVision, is designed for patients with digital lives. 

Introducing Biofinity Energys™

Biofinity Energys™ joins the market-leading Biofinity® family of contact lenses. Specifically designed for digital device users, the lens helps patients eyes seamlessly and continuously shift focus between on-screen and off-screen activities.

The unique Digital Zone Optics™ lens design utilises a unique aspheric power profile to provide a slight positive power in the centre of the lens. This helps ease accommodative burden without impacting distance vision.

CooperVision contact lens illustration
This unique optical lens design is combined with Aquaform® technology to offer a solution to those patients suffering with digital eye fatigue. Aquaform® technology enables a naturally wettable silicone hydrogel material which is able to retain moisture, even during times of reduced blinking.

The digital age

Recent research found that 90% of adults were spending two hours or more per day on digital devices and over 50% of 18 to 29-year-olds were spending nine or more hours a day on a digital device.2 Not surprisingly, 70% experienced symptoms associated with digital eye fatigue and millennials3 were particularly at risk with up to 86%4 of this generation reporting eye tiredness and dryness.

Potential

Research was conducted with digital device users who self-reported eye fatigue symptoms at least once a week and it was found that after wearing Biofinity Energys,™ eight out of 10 agreed their eyes feel less tired.5

References

  1. Hall L and Coles-Brennan C. More screen time = more digital eye strain. Contact Lens Spectrum 2015;30 38-40, 55
  2. YouGov European Eye Fatigue Study, April 2016
  3. http://www.millennialmarketing.com/who-are-millennials
  4. Meyer D and Kollbaum P. Dr, My Eyes are Tired. Rev Optom 2016, May 15
  5. CooperVision data on file, 2015. Among patients who use digital devices at least four hours per day, at least five days per week and self-report symptoms of eye fatigue at least once a week. Data reported after one week of wear.
Biofinity Energys packshot
To find out more about digital eye fatigue and Biofinity Energys,™ speak to your CooperVision business development manager or visit CooperVision's website.