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Advertorial
Patients first
CooperVision on supporting your patients in today's digital world
Advertorial content is paid for and produced by a sponsor, and is reviewed and edited by the OT team before publication.
07 July 2017
We live in a digital age and digital device usage has grown dramatically in recent years.
The solution
Practitioners can now offer a solution to this problem. Biofinity Energys,™ a new type of contact lens from CooperVision, is designed for patients with digital lives.
Introducing Biofinity Energys™
Biofinity Energys™ joins the market-leading Biofinity® family of contact lenses. Specifically designed for digital device users, the lens helps patients eyes seamlessly and continuously shift focus between on-screen and off-screen activities.
The unique Digital Zone Optics™ lens design utilises a unique aspheric power profile to provide a slight positive power in the centre of the lens. This helps ease accommodative burden without impacting distance vision.
The digital age
Recent research found that 90% of adults were spending two hours or more per day on digital devices and over 50% of 18 to 29-year-olds were spending nine or more hours a day on a digital device.2 Not surprisingly, 70% experienced symptoms associated with digital eye fatigue and millennials3 were particularly at risk with up to 86%4 of this generation reporting eye tiredness and dryness.
Potential
Research was conducted with digital device users who self-reported eye fatigue symptoms at least once a week and it was found that after wearing Biofinity Energys,™ eight out of 10 agreed their eyes feel less tired.5
References
- Hall L and Coles-Brennan C. More screen time = more digital eye strain. Contact Lens Spectrum 2015;30 38-40, 55
- YouGov European Eye Fatigue Study, April 2016
- http://www.millennialmarketing.com/who-are-millennials
- Meyer D and Kollbaum P. Dr, My Eyes are Tired. Rev Optom 2016, May 15
- CooperVision data on file, 2015. Among patients who use digital devices at least four hours per day, at least five days per week and self-report symptoms of eye fatigue at least once a week. Data reported after one week of wear.