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Ultra for the digital age

Are you helping your patients keep up with the demands of the digital age?

22 Jul 2016 by Advertorial

The role of the modern day practitioner is rapidly changing, not only from the technology available within the consulting room, but also adapting to what their patients are now using in the real world.

Research from Bausch + Lomb reveals that people's screen-time has increased by 42% over the past five years.1 Almost a third of us (31.5%) are spending nine hours or more staring at a digital screen every day.1 The digital world is putting a greater demand on the performance of contact lens materials and designs, and that is why we continue to see more and more patients dropping out of lenses, with discomfort and dryness caused by high computer usage being the #1 factor.2

Practitioners need to go beyond the usual questions revolving around comfort and include more about the time they spend on digital devices, and the length of time they spend staring at screens. This will allow practitioners the opportunity to understand more about the visual demands of their patients and more importantly it will ensure the patient is wearing the most appropriate contact lenses for their digital lifestyle. As we continue to move into a world where our lives are increasingly multi-screen and app centric, we need a new generation of contact lens materials. 

Bausch + Lomb have developed the ULTRATM contact lens to meet the demands of the digital age. Using a unique two stage polymerisation process, Bausch + Lomb have created a brand new material, that through a proprietary process contains more PVP than any other lens in the reusable market,3 locking in 95% of it’s 46% water content for a full 16 hours.4  With a Dk/t of 1635 and correcting for spherical aberration throughout its single vision range,6  your patients can have a lens that is not only comfortable and healthy to wear, but with exceptional vision without dehydration blur.7 Help your patients stay plugged in without having to power down.

References

  1. OnePoll research commissioned on behalf of Bausch+ Lomb ULTRATM, May 2016, 1000 adults aged 20-60   
  2. Exploring contact lens drop off, Kadence International, 2013. *332 contact lens users surveyed
  3. A. Hoteling, W. Nichols, P. Harmon, D. Hook, I. Nunez. PVP Content of a Silicone Hydrogel Material with Dual Phase Polymerization Processing
  4. Data on file, Bausch & Lomb Incorporated, Rochester, NY; 2013. R-13-00220 signed 16 hours claim memo
  5. Data on file, Bausch & Lomb Incorporated, Rochester, NY; 2013. Comparison Memo
  6. Data on file, Bausch & Lomb Incorporated. Measurement comparison of ULTRA™ current silicone hydrogel lens wearers. After seven days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study. 
  7. Kristen R. Hovinga, MS; Paul D. Ludington, MS; Mohinder Merchea, OD, PhD, MBA & Robert Steffen, OD, MS; Preventing Dehydration Blur; Contact Lens Spectrum/Special Edition, 2014.

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