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Ready for today

Research by CooperVision reveals that consumers’ busy lifestyle means they demand more and have a thirst for knowledge about their vision correction

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Advertorial

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Advertorial content is paid for and produced by a sponsor, and is reviewed and edited by the OT  team before publication.

22 February 2016

The lives of today’s consumers are increasingly fast-paced and reliant on the use of technological devices, which means that eye health is becoming a more important part of people’s general well-being.

With this in mind, how well do you feel you are meeting your patients’ needs and provide them with the products and information that their hectic lifestyles demand?

Recent research commissioned by CooperVision highlights a number of valuable insights into the behaviour of existing daily disposable contact lenses wearers, which can help practitioners refine the services provided to the customer and increase the likelihood of maintaining satisfied patients.1

Today’s consumers demand to know more...

     Infographic 2     Infographic 1

Today’s consumers want your advice...

Infographic 3     Infographic 4

Today’s consumers want the best health for their eyes...

Infographic 5

Today’s consumers desire improved product performance...

Infographic 6

Today’s consumers are not always compliant...

Infographic 7

Today’s consumers demand more from their lenses...

Infographic 8     Infographic 9

These findings show that, although patients believe that their eye health is important, the demands of a busy lifestyle will often take priority, resulting in lengthy periods of contact lens wear and even unadvised napping in their daily disposable lenses. 

With patients now demanding a huge amount from their contact lenses and demonstrating a thirst for knowledge around the options available to them, this provides the perfect opportunity for eye care practitioners to make recommendations and suggest upgrading to a product that may prove to be healthier and more appropriate for their lifestyle.

By allowing more oxygen to pass through the lens to the cornea, silicone hydrogel daily disposable contact lenses offer increased breathability resulting in a healthier lens-wearing experience than the more traditional hydrogel lens. This makes a silicone hydrogel daily disposable lens an ideal upgrade solution for those patients requiring improved product performance and better health for their eyes.

Through the MyDay daily disposable and clariti 1 day product ranges, CooperVision offers a lens to rectify a great many vision correction challenges, including myopia, hyperopia, astigmatism and presbyopia. To find out more about the options available, contact a CooperVision business development manager today.

For more information on the Ready for today campaign, visit www.readyfortoday.co.uk 

References

  1. CooperVision 2015: Data on file

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