Save the date: NEHW 2024

The campaign returns 23–29 September, with organisers highlighting the importance of raising awareness of eye health

A close-up image of a women’s eye. The iris is bright and a blue-green.

The organisers behind National Eye Health Week (NEHW) have invited the optical profession to save the date for the 2024 awareness campaign, which returns between 23–29 September.

Eye Health UK, the charity running the awareness week, is encouraging professionals to support the campaign.

David Cartwright, chair of Eye Health UK, said: “Good eye care is essential for good general health, yet awareness of its importance remains low across important groups, including the public and policymakers.”

He added: “Far too many people don’t currently access primary eye care services and continue to adopt lifestyle habits that needlessly increase their risk of living with sight loss or poor eye health.”

The organisers suggested NEHW provides a platform to put eye care at the heart of the NHS prevention programme.

Cartwright shared: “If the entire sector joined forces to raise the profile of optics, we could ensure important messages about eye care get heard and help make a positive difference to the state of the nation’s eye health. In fact, it could be a real gamechanger for optics.”

The themes for this year’s campaign will be released in spring. The campaign can be followed on Instagram, Facebook, and X (formerly Twitter).

In the meantime, free promotional resources are available. Individuals and organisations are encouraged to contact the organisers with their name, business name, and contact details

Organisers highlighted that the scale, scope, and reach of the campaign relies on financial backing from the sector and third parties. Donations can be made by clicking the voluntary levy button on PCSE Online and opting-in to the Eyecare Trust voluntary levy scheme.

Those considering making a one-off donation, and large organisations interested in the official partnership programme, should contact Rachel Robson.