RNIB supports call for audio descriptions

The Royal National Institute of Blind People (RNIB) has pledged its support to a national campaign to help people use audio descriptions on their televisions.

UK broadcasters such as the BBC, ITV, Channel 4 and Viacom will all take part in the campaign by running promotional adverts which will be aired from 17 July to 9 September.

Audio description is available on over 60 channels and on a variety of programmes, from drama to documentaries. It is a free service that can transform the viewing experience of someone who is visually impaired. It describes body language, expressions and movement.

Chair of the RNIB, Eleanor Southwood, said: “I use audio description when I watch TV and it makes a huge difference – I’m able to be fully involved in what I’m watching because I know I’m not missing anything. I hope this campaign will encourage lots more people to give audio description a go.”

The RNIB has been working closely with the UK broadcasters to increase levels of audio descriptions to at least 20% of programming, which is double the 10% that is required by law.

Also supporting the campaign is Ofcom. Director of standards and audience protection at Ofcom, Vikki Cook, said: “Ofcom is delighted to support this campaign, which is a fantastic opportunity to shout about the availability of audio description. It’s provided on all the major television channels but low awareness of what’s available can mean that many people are missing out on a valuable means of transforming their whole viewing experience.”