A new campaign from the Royal National Institute of Blind People (RNIB) and Specsavers will try to reach out to members of the public who are unconvinced of the importance of regular sight tests.
The charity and the multiple have entered into a partnership for the campaign, as well as a fundraising initiative to support RNIB’s work.
The 750 Specsavers stores across the UK will raise donations from the public through in-store fundraising activities, including special events and collection tins.
The money will go towards RNIB’s efforts to support blind and visually impaired people.
The multiple will also fund the “multimedia” awareness campaign.
RNIB vice chair, Eleanor Southwood, emphasised that: “Stopping people losing their sight unnecessarily is a goal we share with Specsavers. We are absolutely committed to working together to improve the eye health of the nation.
“When people are told that they may be losing their sight they feel anxious. Just imagine how it would feel to realise, too late, that it might have been prevented with early detection and treatment.
“We are therefore really excited to be working in partnership with Specsavers to raise awareness and to continue to provide support for people when it matters most.”
Specsavers co-founder, Doug Perkins, explained that: “It is our aim to help the charity extend its reach to educate people about the importance of looking after our eyes, as the gift of sight is something that many of us take for granted."