Over the last year to two years it has become increasingly common for me to hear from speakers at conferences, as well as interviewees who I speak to about business aspects of optometry, about the synergies between optics and hearing care.
Two large High Street multiples – Specsavers and Boots – introduced hearing care services into their offerings a number of years ago. And over the years the service has popped up in independents here and there with varied success.
However, it appears to now be something that independents and small optical groups alike are focusing on with vigour currently.
Scotland-based Duncan and Todd Opticians and Hearing Care now offers audiology in 14 of its practices, while a number of Hakim Group practices provide hearing care services through a partnership with Amplify Hearing.
Bloom Hearing Care Specialists now has 100 optical partners, and The Hearing Care Partnership has helped roll out audiology in 99 independent practices, with 40 more partners on board ready, since it was established in July 2017.
Noticing this growing trend, OT has produced an audiology focused takeover section in its August edition, which lands this weekend.
In it you will find advice on the hearing care models that are available to opticians from director of Myers La Roche and Audiology Business Central, Dominic Watson, as well as insight into the benefits and considerations from providers.
There is also insight from Trevor Rowley on his experiences of introducing audiology to his independent practice, and practical tips from Duncan & Todd on how to speak to customers about hearing care.
Don’t forget to check your letterboxes this weekend, or visit our website to read more.
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Image credit: Getty/Slphotography